Chicago real estate broker first to offer Groupon
A Chicago-based real estate brokerage that wants to convert more visitors to its Virtual Office Website into clients is the first brokerage in the country to offer a deal through Groupon.
Dream Town Realty — a full service brokerage — is offering $1,000 cash at closing to buyers or sellers who purchase a $25 Groupon.
At midday Friday, less than 12 hours after it was made available for five days, the Groupon offer was rapidly approaching the 50-buyer minimum, and generating publicity for the company. There is no upper limit on the number of Groupon offers that will be sold, said Dream Town’s president and co-founder, Yuval Degani.
“Unlike a restaurant, which can overbook if it oversells (a Groupon offer), there is no limit to what we can do,” Degani said. “We will honor as many as purchased.”
The offer has sparked a “media craze,” with the Chicago Tribune running an item and blogs and social media sites picking up on the story, he said.
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