West Valley Properties

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Through a Housingwire post by Jon Prior, Ive learned of a proposal that would allow underwater homeowners who are current on their payments to refinance their mortgages at lower rates.  Underwater homeowners are those who owe more on their mortgage than their home is currently worth (this is also known as having negative equity).  More than 11 million American homeowners with mortgages are underwater according to a recent Harvard study on the housing market.

One of the problems with being underwater is that it results in the homeowner having a high loan-to-value ratio (LTV).  

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Sotheby’s International Realty Affiliates has launched an integrated marketing strategy built around its newly redesigned website, www.sothebysrealty.com.

The website “was redesigned to serve as an integrated marketing solution for our network, providing a consistent, high-quality experience for consumers, whether they are browsing sothebysrealty.com, or a broker- or agent-specific site,” says Wendy Purvey, the company’s chief marketing officer. “The new ecosystem approach takes advantage of our brand website’s economies of scale and technologies, providing a consistent consumer experience while still enabling affiliates to build on their unique identity.”

All network listings now can be showcased on each site. The home page

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By now you’ve all heard that Myspace sold for $35 million. And of course you remember that about six years ago it was bought for $580 million. That’s some ugly math. Ugly enough to distract from any real lesson beyond, “Wow, someone lost a pile of cash.”

It’s easy enough, today, to look at Myspace and say that its downfall was inevitable and there was no way it could compete with the superior Facebook. But, Mark Zuckerberg’s skill at developing a social network company notwithstanding, hindsight is 20/20.

Before we get too happy dancing on the bones of the fallen, let’s remember that according to Compete’s estimates, Myspace still has almost four times the traffic as the top real estate websites.

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