What do you think of CREA’s TV ad?
What do you think about the new national advertising campaign launched by CREA this week?
The television commercial is a modern day re-creation of the Mother Goose fable The Old Woman Who Lived in a Shoe. It is shot and produced like a documentary, using a cinema-vérité style featuring hand-held camera, quick shots and voiceover narration, says CREA in a news release.
With a light-hearted approach, the commercial conveys the serious message about how Realtors work closely with their customers to understand their needs and champion their uniqueness, says the association.
Complementing the television commercial are real-life consumer testimonials on the website . Recent homebuyers and sellers share their experiences of how Realtors work to meet many different consumer needs. There is also an extended version of the television ad on the website. The longer version provides a deeper look into the life of Carmella, the Old Woman of the fable, communicating how Realtors connect with their clients in order to fulfill their needs, says the association.
CREA’s national ad campaign program started in 2006 and runs ads twice a year, in the spring and fall. The television ad that aired in the fall of 2009, entitled Never-ending Negotiations, won a bronze award at the 2010 National Marketing Awards.
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